WHERE GRIT MEETS GRACE

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New Arrivals

Shop the latest arrivals at Southern Soul & Co., featuring new women’s clothing, jewelry, accessories, and western-inspired styles. From everyday favorites to standout pieces, discover what’s new and find your next Southern Soul favorite.

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A camouflage graphic t-shirt displayed on a black mannequin torso, featuring the text 'JESUS LOVES YOU,' in bold hot pink. The shirt has a woodland camo pattern with green, brown, and gray tones.
Jesus Loves You Camo Tee

Jesus Loves You Camo Tee

$49.99

4 sizes
  • S
  • M
  • L
  • XL
Lulu Mac Terry Mock Neck Top available in multiple colors.
Lulu Mac Terry Mock Neck Top in seafoam with logo patch

Lulu Mac Terry Mock Neck Top

$69.99

3 colors, 5 sizes
  • XS
  • S
  • M
  • L
  • XL
Bubble gum pink Lulu Mac crewneck sweatshirt with Mossy Oak Bottomland camouflage lettering on a white background.

Lulu Mac Bubble Gum Mossy Oak Bottomland Sweatshirt | PRE-ORDER ONLY

$69.99

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Lulu Mac Red Mossy Oak Bottomland Sweatshirt | PRE-ORDER ONLY

Lulu Mac Red Mossy Oak Bottomland Sweatshirt | PRE-ORDER ONLY

$69.99

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Turquoise Horseshoe Buckle
The Buckle

Turquoise Horseshoe Buckle

5.0 (2)

$229.00

Lulu Mac Greige Mossy Oak Bottomland Sweatshirt | PRE-ORDER ONLY
Sold out

Lulu Mac Greige Mossy Oak Bottomland Sweatshirt | PRE-ORDER ONLY

$69.99

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Peace Pendant
Turquoise peace sign pendant necklace featuring multiple oval turquoise stones with silver-tone detailing on a beaded necklace, displayed on a rustic red wooden jewelry stand.

Turquoise Peace Pendant

$129.00

Lulu Mac Mossy Oak Bottomland camouflage boxer shorts with an elastic waistband and black Lulu Mac label on a white background.

Lulu Mac Mossy Oak Bottomland Boxer Shorts | PRE-ORDER ONLY

$36.99

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Chocolate brown open-knit pullover sweater with button neckline, tie details, long sleeves, and relaxed fit.
A woman wearing a brown open-knit sweater, shown from the back. The sweater features a textured, perforated pattern and ribbed cuffs and hem, paired with blue jeans against a light gray studio background.

Cocoa Cozy Knit Pullover

$57.99

3 sizes
  • S
  • M
  • L
The Charlotte Pendant
The Charlotte Pendant

The Charlotte Pendant

$149.00

Turquoise Bronc Buckle
Turquoise Bronc Buckle

Turquoise Bronc Buckle

2.5 (2)

$279.00

Dusty blue Yeehaw Howdy barrel pants with brown Western word print, drawstring waist and relaxed fit.
Dusty blue Yeehaw Howdy barrel pants with brown Western word print, drawstring waist and relaxed fit.

Yeehaw Howdy Barrel Pants

$67.99

4 sizes
  • S
  • M
  • L
  • XL
Howdy Darlin' Camo Trucker Hat

Howdy Darlin' Camo Trucker Hat

$40.00

Front view of a model wearing a blue-gray floral puff sleeve top with dusty rose ribbed trim and jeans.
Back view of a floral puff sleeve top with a contrasting center seam and dusty rose ribbed neckline, cuffs, and hem.

Rosewood Floral Puff Sleeve Top

$49.99

3 sizes
  • S
  • M
  • L
Lulu Mac Orange Mossy Oak Bottomland Sweatshirt | PRE-ORDER ONLY

Lulu Mac Orange Mossy Oak Bottomland Sweatshirt | PRE-ORDER ONLY

$69.99

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Light pink Lulu Mac crewneck sweatshirt with oversized Mossy Oak Bottomland camo lettering across the front.

Lulu Mac Light Pink Mossy Oak Bottomland Sweatshirt | PRE-ORDER ONLY

$69.99

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Model wearing a brown bandana pumpkin graphic tee styled with blue jeans and a turquoise statement buckle.
Pumpkin Patch Graphic Tee

Pumpkin Patch Graphic Tee

$29.99

6 sizes
  • S
  • M
  • L
  • XL
  • 2XL
  • 3XL
Woman wearing Pink Skies candy pink washed sweatshirt with light wash jeans
Woman wearing Pink Skies candy pink washed sweatshirt with light wash jeans

Pink Skies Washed Sweatshirt

$37.99

3 sizes
  • S
  • M
  • L
Black Dahlia soft black floral lace blouse with sheer long sleeves and tie neckline
Woman wearing a black lace blouse with a bow tie against a plain background

Black Dahlia Lace Blouse

$52.99

4 sizes
  • S
  • M
  • L
  • XL
Color Me Country Striped Sweatshirt
Color Me Country Striped Sweatshirt

Color Me Country Striped Sweatshirt

$69.99

3 sizes
  • S
  • M
  • L
Woman wearing cream Wranglin’ Kids graphic tee with rust lettering and blue jeans

Wranglin’ Kids Graphic Tee

$37.99

4 sizes
  • S
  • M
  • L
  • XL
Turquoise Love Story Ring
Turquoise Love Story Ring

Turquoise Love Story Ring

$109.00

Woman wearing a rust brown maxi skirt with cream polka dots and a flowy silhouette
Woman wearing a light-wash denim jacket with a raw-edge ruffle hem styled with a rust polka dot maxi skirt.

Sweet On You Polka Dot Maxi Skirt

$42.99

4 sizes
  • S
  • M
  • L
  • XL
Female model wearing brown wide leg pants with multicolored polka dots and raw hems, styled with a cream top and beige boots.
Female model wearing brown wide leg pants with multicolored polka dots and raw hems, styled with a cream top and beige boots.

Confetti Dot Wide Leg Pants

$64.99

4 sizes
  • S
  • M
  • L
  • XL
Female model wearing a rust long-sleeve top with crochet shoulder panels and a four-button scoop neckline.
Back view of a rust long-sleeve top featuring a floral crochet upper-back panel and exposed center seam.

Cinnamon Bloom Crochet Top

$49.99

3 sizes
  • S
  • M
  • L
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